Notes to Self... (from a DIY singer / songwriter)

Archive for January, 2011|Monthly archive page

#1 Music Biz Snip: GENEROSITY

In DIY Musician, Getting Gigs, Lessons Learned, Marketing/Publicity, Social Networking on January 26, 2011 at 2:30 pm

The biggest theme resonating in my life and career the past few months has been generosity. I always considered myself to be rather kind and compassionate, but lately I’ve been realizing how much I’ve let this important virtue get buried under piles of stress and self-absorption. For a while now I’ve felt I didn’t have time anymore to devote towards helping others selflessly, I was just trying to survive! Or, I was just trying to get my music recorded and heard! Or I was just etc. etc.

The value of taking time to sometimes put others first has been rekindling in multiple areas of my life, but since we’re talking “Music Biz,” I’ll use that as my example here. All I can say is at some point a few months ago, I decided to put a portion of my energy that was going towards STRESS (“How can I get this album done, how can I get more people to hear about my music, how can I get other people to want to tell their friends about my music, MY career, MY dreams, me me me me ME…”) towards helping others. Things like taking some time to meet with a fellow musician and share some advice, or selflessly affirming/promoting another musician or musician’s resource I like. Obviously, you can’t (and shouldn’t) spend ALL of your time doing for others and NOTHING for yourself, but I just had this theory that if I starting blessing others as I could, with little things…good things might start falling into place for me as well. And it was definitely true!

This isn’t a new idea, I know. We’ve all heard the golden rule, “Do unto others as you’d have them do unto you,” and its sprinkled *generously* (haha) in books and blogs–music biz books and blogs being no exception.

My most recent reminder/confirmation was a quote by Bob Baker in the book Guerrilla Music Marketing: Encore Edition:

Guerrilla Music Marketing, Encore Edition: 201 More Self-promotion Ideas, Tips and Tactics for Do-it-yourself Artists“Make generosity your standard operating procedure. Get in the habit of giving, whether you want something out of the transaction or not.”

 

 

MicControl’s 100 New Years Resolutions for the Proactive Musician blog suggests several selfless activities, such as promoting one other artist in your genre each week, and following the Quarter Rule: for every self-promotional tweet or blog post, post 3 non-promotional ones.

Ariel Hyatt’s (of Ariel Publicity) “Food Pyramid” for Social Networking suggests only ONE out of TEN self-promoting posts! She even goes so far as to spell out suggestions for what to do for the other 9 posts…(yippee!)

I’m not gonna lie, this can seem overwhelming, just for time’s sake! I don’t think I’m there yet, but I’ve been making simple changes such as mentioning other artists and resources I like, and just being generally helpful, thankful, encouraging to EVERYONE as much as possible. By everyone, I mean not just the people that you think can help you. The thing I’ve been realizing is that most of the time the people that I help aren’t the ones that really end up helping me, but somehow because I have an attitude that is not so self-serving, other people want to help me too. Imagine that? 😉 There is SOOO much I could say on this subject, but perhaps I will have to come back to it with some more detailed experiences.

QUESTION: Is there anything you do to make generosity a “standard operating procedure,” in your life, or anything you SHOULD do? Any specific stories of how generosity came back around to you? Even better if it can relate to your DIY musician ventures and the music biz:) Please share!

Opening Acts, Stay ’til the Bitter End!

In At the Show, Lessons Learned, Mailing List, Making $, Selling Merch & CDs on January 21, 2011 at 6:08 am

I’ve learned in the short span of time that I’ve had physical CDs available for sale and have learned the importance of PUSHING MY MAILING LIST, how important it is to stay until the END of any show you’re playing, if you want to do any significant selling / email collecting.

It is just courteous to stay and listen to all acts in a showcase (also in the case of an event where music is not the main attraction) whenever possible. And it is probably to your benefit to meet and develop a rapport with your fellow musicians after a show, perhaps discuss show-swapping if they are from another area?

But if these reasons are not enough to convince you to stick around for an extra 2-4 hours after your half-hour set, let me give you another!

A few weeks ago I was asked to play a few songs at a Cultural Change event (goconversation.org), to open up the evening. It sounded like a cool event to be a part of, but I couldn’t be sure that many people would even be interested in my music, seeing as they would most likely be attending for the main event, not to hear the unknown singer/songwriter chick play a few songs in the beginning. Nevertheless, I accepted the (unpaid) opening slot at the cool event.

I set up my EPs and mailing list signup cards in the lobby in case anyone might want to buy something or join the list. There was a 15-min intermission, where 1 or 2 people wandered out and bought EPs (AND joined the list, because I asked if they’d like to…).

At this point, I could have EASILY gone home. Its not that I wasn’t interested in the event, but selling only 2 EPs at an unpaid event was a little disheartening, not to mention the snowstorm happening outside, more ferociously threatening the ride home with each passing minute.

BUT, I decided to wait until the bitter end, and with the end of the event came 12 more album sales AND list signups, INCLUDING a Maryland State Senator. At least now I could cover gas for the 10 mi/hr ride home 😉

*By the way, I cannot stress enough the importance of ASKING every single person that buys a CD (AND those that don’t, if they express any interest in your music) if they’d like to join your mailing list. Since I started simply asking, it’s been RARE that anyone has said no! It was a rather amazing revelation, really…*

Anyway, here’s one more example: A few months ago I was asked to open for another band at a benefit concert at a bar. I played 6 songs, just me and my guitar. The band played for about 2 hours. We both had tables setup in the back, and mailing list signups. But the entire time the band was playing, I was manning my table, in case anyone should wander back. Again, a few people trickled back during the other band’s show to buy my EPs, and I asked each of them if they’d like to join the mailing list. They all did. The band didn’t have any CDs for sale, but I did notice their mailing list signup sheet, and that no one seemed to be pushing it, tsk tsk (I also DIDn’t notice anyone signing it…and I for one don’t think its because nobody liked the band. Perhaps some of them were already on the list? …).

Again, it wasn’t until the VERY end of the show that a “flood” of people came to the back to buy CDs and join the list, even though, in this setting, anyone could have easily and casually come over whenever they liked. In reality, I think I sold about half DURING the show and half AFTER the show, all at once. I sold 15 EPs total at this gig, and I believe ALL of them joined my list, because I asked. Not bad I say, for a singer/songwriter at a bar. Boy was a glad I stayed past my bedtime! And I’m not sure whether the band got paid or not, but boy, did I feel like I actually got the BETTER show slot…

Music Biz Snips on IndieGuide.com! :)

In Music Biz Snips, Random, Uncategorized on January 21, 2011 at 12:29 am

Cool, Music Biz Snips was just listed on IndieGuide.com as a resource! Thanks @IndieGuide!

 

The listing: http://bit.ly/ebTGv0

Check Short-Run Discs for Blanks!

In Lessons Learned on January 13, 2011 at 2:37 am

Hmm…just realized 6/100 of my short-run discs (from a VERY well-known duplication company) were BLANK…thank goodness I happened to try one of the blank ones in my player before I sold any!

10 FREE Gig Posters (Just pay Shipping)

In Booking/Touring, DIY Musician, FREE!, Indie Musician Resources, Makes My Life Easier!, Marketing/Publicity, Reviews (Product/Service), Show/Tour Promotion on January 10, 2011 at 10:58 am

Yep. So I just got my first order from http://www.freegigposters.com. I paid $9.99 postage to try out 10 FREE posters. I’ve gotta say, I’m impressed! I received 15 posters instead of 10, and the posters are full-size, not paper-size like I was expecting.

This is a Nimbit company, so I guess I figured it wouldn’t be a rip-off, but I was half expecting that I could have printed them just as nicely myself, or that they wouldn’t have been as nice-looking as if I got some printed at Kinko’s, but for $10 I figured I’d save myself a trip to the printer’s and try it out.

I just uploaded my design online, and less than a week later I had my posters in the mail. Wouldn’t be too helpful if I was in a rush, but I had plenty of time before the show for which I made the poster.

There’s also an option to upgrade to 100 posters (for a price of course – $49), but for now I think I could get by with 10 free nice posters per show, and perhaps print any extra flyers from my computer. It seems that you can order 10 FREE posters at a time as many times as you like. I think I would definitely use this service again!

Thanks FreeGigPosters.com!

Awesome FREE Online Venue Database

In Booking/Touring, DIY Musician, FREE!, Getting Gigs, Indie Musician Resources, Makes My Life Easier!, Reviews (Product/Service), Venues on January 10, 2011 at 10:23 am

Indie on the moveIndie on the Move http://www.indieonthemove.com/

This is my new go-to venue finder! Not only is the database extensive and easy to use, but each Venue Profile Page includes Contact Info, Booking Instructions/Preferences, as well as other helpful information such as capacity, genres, ages, etc.

If you join the newsletter list, they will send you gig listings from venues that need openers and other slots filled.

There is a rating/commenting system which is definitely helpful, but I would suggest checking out venues that interest you, even if it shows a poor rating–sometimes people leave bad reviews for silly reasons, and you could miss a diamond in the rough!

There’s also a Gig Swap section, that lets you view other musician’s profiles (if they choose to be viewable), see which venues they frequent, contact them or add them to your “favorites.”

Oh yeah, can’t forget the Touring Tips section, which has some truly helpful info!

Thanks Indie On The Move!

Viewing Multiple Yahoo Mail Accounts Simultaneously

In Makes My Life Easier! on January 10, 2011 at 7:19 am

Yahoo Logo purple

So, my first post is not directly related to MUSIC business, (and its also a rather long “snip”) but … I wanted to figure this out in order to create yet ANOTHER yahoo email account for my new twitter account (@MusicBizSnips) to go along with my blog! While I was at it I decided to write down the steps so I’d remember, and I figured some other musicians somewhere must be wondering about this too so …

I’m not sure if there’s an easier way to do this, but here’s how I figured out how to view messages from multiple Yahoo mail addresses in one account. (NOTE: I was in the “Mail Classic” version when I did it):

DISCLAIMER: this method requires a lot of logging in and out to set it up, but once its done it will make life much easier, I promise 😉

1. Sign into Yahoo and click on your Mail tab.
2. Look for the “Options” tab in the top right corner of the screen.
3. Click on “Mail Options” under the Options tab.
4. Click on “Accounts”.

NOW, you can do 1 of 2 things:

1) If you only need ONE extra email address that you want sent to your current Yahoo Mail account, you should see a “Create extra email address” link at the bottom of the page. This link allows you to create ONE “alias” email address that will send messages to your existing inbox.

2) If you need MORE than one extra email address, or you want to add another yahoo mail account you already use, here’s what I did:

For an existing account:

Follow steps 1-4 within the account you want to CHECK (the one you want to add another address to).

5. At the top of the “Accounts” page, click on “Add Account”.
6. In the “Sending Mail” section, fill in the account info of the address you want to ADD.
7. In the “Receiving Mail” section, fill in the account info on the account you want to CHECK (the one you’re currently logged into). Enter “pop.mail.yahoo.com” in the Server box.
8. You should see a pop up that tells you to check your email for a confirmation. Now (as far as I could figure out), you have to LOG OUT of the current account, and LOG IN to the one you want to add to find the confirmation.
9. Find the confirmation email, click the link, and it should direct you to LOG IN to the other account again.
10. If all went well, you should see a pop up message that says your account was successfully added, and you should now receive emails from your second account in your inbox, or whatever folder you assigned. (I created a new folder for each email account, to keep them separate)

For a new account:

LOG OUT and CREATE A NEW ACCOUNT

Then log out, log back into the account you want to CHECK, and follow steps 1-10.

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